The other day I was at a business luncheon, and I had to listen to the owner of a chain of franchise restaurants complain how difficult it is to get employees (teenagers) to say “Thank You” to customers. This man was outraged that his minimum wage employees were more concerned about texting their friends than contributing to America’s obesity epidemic. The conversation was centered around improving the quality of the customer experience and creating a culture that inspires customer enthusiasm. Now, given that culture is an extremely difficult concept to define in the first place, and that even the people who make a living studying it can’t really define it (take that, Med school!), I have no idea how a room full of business people expected to make progress of any sort on the topic over a lunch meeting. Nevertheless, in the tradtion of the light brigade (or maybe Don Quixote) this group determinedly plowed forward. The conversation covered the full gamut of business school solutions; “you have to stay on top of your employees”, “you need good policies and procedures in place”, “there’s no substitute for a good supervisor”, “recognize that in this industry, you’re not going to get the best out of your employees, so you’re going to have to beat them.” Alright, I exaggerated that last one… somewhat.
Now, having been born and raised in America, (a fact for which I will always be deeply grateful) I am willing to admit that I have known a few of the “self absorbed little thieves” that this franchisee was speaking about. I’ve even stayed in contact with one or two, since my days in high school. Hopefully, as you’re reading this, you’re sitting down, because I have some shocking news: the same friends that I used to “goof-off” with when they were at minimum wage jobs, have now become responsible, successful, and hard-working adults. I didn’t have the heart to interrupt the franchise owner in the middle of his call to action, and the conversation moved on. I must admit, though, I was only listening with half an ear. The problem is this: whenever managers have the conversation about when people become employees, they let out a great sigh of resignation, and come to the conclusion that the problem is intractable. The conversation ends with some comment like, “you can’t teach character”, or even more vaguely, “what are you gonna do?”
Now, despite the obvious desire for electroshock collars, and drug-assisted social de-programming for new hires (particularly among the loss prevention crowd), I’m going to make a rather rude statement: your employees aren’t the problem, you are. Here’s why: you’ve idiot-proofed everything. You’ve made the job so simple a monkey could do it. Yet, you’re complaining because the monkeys are flinging poop. Why don’t we try a better way?
First off, let’s agree that your company and career are a big reflection of who you are. You, the successful business owner, or skilled professional, have worked hard to get where you are, no matter where you started out, and you deserve credit for that. You took risks, struggled, maybe you got lucky, and it got you to where you are today. You are doing more than just dodging monkey feces, you are keeping people and families employed, thinking strategically, and trying to avoid all the new penalties the government is determined to throw at you. So what do you do when good old Uncle Sam starts drinking/ wanting to win an election and comes up with new regulations/ beats one of the other kids, while Aunt insurance company freaks out? You formulate a policy to tell your employees how to behave. Nobody wants it, but it’s for their own good, and it keeps both the insurers and the government happy. The only problem is, the government’s never happy (and insurance never gets cheaper). Uncle Sam just keeps on coming up with new regulations, and the next thing you know, running a business is about as complicated as the tax code. Not only that, but work becomes as much fun as doing your taxes, unless you’re a CPA, and I think we can agree that you CPA’s are sick people.
So how do we do it? How do we keep people interested in a grind that’s about as much fun as doing taxes? How do we inspire them to take the risks, and have the passion, that we have? How do we get them to care? It’s simple really; you let them take risks, like you used to.
Now before you start telling me that I, “should go to a place that’s run that way, just don’t order their “special sauce””, backup and read that last sentence. Get them to take risks like you used to. You waited until you saw the bigger picture, and then you tried something you’de been hearing about. Sometimes it worked, sometimes it really worked. Either way, it made life better and easier for you.
The people that you are trying to sheild from the government are going to one day be your managers and executives, your doctors and your engineers. If you don’t start listening to them now, you’re going to wind up defrauded out of your business, laying in a hospital bed, with your house in ruins, within the next 12 years. You’re a business person, not a bodygaurd, so quit trying to protect people. Build a relationship with them, instead. Just because you’ve hit the point that you’re ready to be in charge, and don’t need a mentor anymore, doesn’t mean you know everything. It means that you don’t need just one person giving you guidance, you need a company full of them. Having a relationship with every member of your company, or at least one more than you did yesterday, is the only way to get those guides. It’s not easy, and it’s not simple, but those relationships are the only way for you to find out exactly what you’re doing wrong and right. If you think it will feel good to have your employee put down a cellphone to tell you how great you are, imagine how it will feel to realize that they put it down because they have an idea that could double size of the business. Now imagine having that much work for them to do, and to have them be worth more than you’re paying them. Give them the info, and see where it takes you. Maybe the extra push that converts a friend who’s being texted into a customer who’s being talked to, is you.